Account Strategist - Programmatic Media

About Merito

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.

About Client

Our client is a Full-Funnel Programmatic Marketing platform of choice for leading digital marketers globally across CPG, Tech, B2B, Retail, Travel, BFSI, Gaming, Autos, Telco, Real Estate, Education and other industry verticals.

Our client empowers businesses to engage with their customers and audiences through all stages of the marketing funnel:

1. Brand awareness

2. Prospecting

3. Remarketing, and

4. Re-engagement, including reselling, up-selling and audience monetization.

Job Description - Account Strategist - Programmatic Media

If you enjoy rolling up your sleeves in an operationally intense start-up environment, and if you love connecting the dots in complex patterns to discover new opportunities, this role is for you.

What You Will Do -

- Management of paid media execution, in line with target yields and spend levels.

- Managing a team of campaign analysts/ media planners / account executives to train them on 360-degree growth into campaign management & account management

- Formulate account strategies and do engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally.

- Tracking regular key performance metrics. Proactive risk management. Suggesting course correction to internal teams.

- Up Sell & grow, Cross Sell campaigns with a brand's strategic approach towards performance. 8.Competitor -Analysis - Reporting and strategizing steps for the advertisers.

- Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy

Requirements

Qualifications and Experience: -

1. Bachelor's or master's degree in a quantitative discipline with 3+ years of relevant experience.

2. Proficiency with digital marketing platforms and technologies - Adwords, Facebook, Linkedin & affiliates.

3. Prior experience in managing teams of 2+

4. Excellent communication skills, negotiation skills and presentation skills.

5. Strong analytical, problem-solving and execution skills.