Account Planner - Social Media - Advertising Agencies/Technology Providers

Account Planner - Social Media

Job Description :

We are seeking an Account Planner, Social Media with a proven track record of working for leading US online social advertising agencies/technology providers, who has the capability and confidence to contribute to our social media team.

- The SMO Account Planner is responsible for building and implementing the social media strategies to make an impact to our clients- audience. The person with at least 3-4 years of experience in managing and strategizing client social accounts with a profitable ROI.

- The person must be self-starter, independent contributor, creative-minded and highly technical, trust that social media advertising decisions need to be data driven. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.

Requirements :

Here are some key things that you will be accomplishing :

- You will execute paid social media campaigns and increase ROI for our accounts via Facebook, LinkedIn, Twitter, Instagram and Pinterest

- You will measure success by reporting from detail event and e-commerce tracking

- You will report your clients- success by tracking + reporting cost per acquisition, cost per impression, etc over weekly status calls

- You will be heavily involved with the content marketing team by adding insight on topic creation and audience development

- Work with sales to audit and develop custom strategies and sales decks for prospects

- Enhance social media portion of the sales collateral and overall pitch

- You will tie everything back to business objectives and focus on the initial reason the client hired us

The Skills :

- You're passionate about paid social, but you treat business and marketing from a holistic perspective.

- You are independent and critical thinker. Can research niches on their own and come up with ideas on how to target different audiences based on client.

- You have knowledge of using Facebook Audience Insight Tool.

- You are experienced in managing Facebook Ads and Instagram Ads.