Posted By
Posted in
Sales & Marketing
Job Code
1067789
We are looking for Account planner for well known advertising group . Following is the detailed JD for the same.
Job responsibilities :
- Competitive gaming : Study of business models and competitive behaviour of identified competition towards predicting their likely moves, leading to scenario building and powerful strategies for the client - Consumer Insights
- Identification of growth vectors for business and brands : Study of brand equity, competencies and opportunities leading to identification of best growth areas and their sizing.
- Positioning and brand rejuvenation : Study of target audience, competition and client competencies leading to powerful hot-spot strategies and tactics for quick business rejuvenation
- Sales / marketing process improvements : Study of existing way of working, co-creating with the client a remodelled, streamlined and effective process followed by monitoring of its implementation.
- Marketing effectiveness monitoring : Use of analytics and research leading to a measure of marketing efficiency and effectiveness against set objectives. This often followed by ideation with client for improved effectiveness
- The company uses primary and secondary research, proprietary and public domain concepts on a regular basis.
- We are out to recruit a strong pillar of our consulting practice.
Experience :
- Preferably in brand consulting / strategic planning (in one of the top 20 agencies) / mix of qualitative and quantitative research, brand management with a liking for research. A mix of these areas of experience is particularly helpful.
Education : MBA or equivalent from a premier institute
Key skills :
- Excellent understanding of marketing, research and advertising
- Some understanding of the sales process, basics of business finance and analytics
- Reporting to Head of Consulting and analytic Practice.
Please mention clearly your :
Present CTC :
Expected CTC :
Notice Period :
Sayali T
Anther Human Resource Solutions
Talent Search Consultant
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
1067789
Download the iimjobs app to
apply for jobs anywhere, anytime
Download on
App Store
Get it on
Google Play
Scan to Download