Account Planner - Digital Ad Agency

Job description

- Head the planning function for the Bangalore office, working in close tandem with different teams and with leaders of the agency

- Expected to work across Brand Planning, Consumer Personas, Customer Journeys, CRM, Digital marketing, etc.

- Strong understanding and exposure to Digital Marketing, Social, the platforms, channels Content Marketing, etc. Prior experience in Digital and Social preferred but not a must

- Understanding of the Tech and B2B space will be an added advantage

- Ability to play an intelligent partner to the client through gaining market, category and consumer intelligence . Areas include market trends, category dynamics, consumer behaviour, competitive intelligence, etc

- Leads account planning - Reactively and Proactively - on assigned brands

- Is the first point of contact for client on planning requirements like concepts, briefs, analysis and research debriefs

- Works in conjunction with account management & creative to provide day to day planning support to client. Is able to proactively create new briefs with the client on top of those received

- Ability to Drive and Lead New Client Pitches for the branch

- Strong Communication & Presentation Skills

Requirements

- Strong understanding of Digital Marketing, Social Media, CRM

- Ability to build user journey and a marketing plan based on that

- Excellent presentation skills

Education - any course specialised in digital marketing in addition to any graduation/post graduation