Account Planner/Brand Strategist - Brand Consulting Firm

We are looking for Account Planner/Brand Strategist for mainline ad agencies in Mumbai/Bengaluru to work with following skills sets;

Job Title: Brand Strategist

Location: Mumbai/Bengaluru

Experience : 7-12 yrs/ 2-4 years

Purpose of the job

- Liaising with clients to identify specific business problems and develop ideas;

- Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign;

- Gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economic and the market for the client's product and market share;

- Commissioning research from outside organizations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires;

- Running research groups;

- Finding an 'angle' on a specific product or service on which to base an advertising campaign;

- Researching the product or service to be advertised, which may involve gaining technical or specific knowledge;

- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;

- Meeting the client to learn the background of the brand and advising on possible approaches to the target market;

- Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy;

- Presenting conclusions and ideas to clients and other agency staff;

- Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

We are sending you this mail as we feel that your skill sets matches our requirements. We would like to schedule an interview with you in this regards. Please indicate your interest & availability for the same. Also please forward us your updated resume in word format clearly mentioning the following details;

Subject : Brand strategist

Please mention clearly your;

Present CTC

Expected CTC

Minimum time to joining if called for

Divya | Sr. Talent Search Executive
Anther Human Resource Solutions.