- Co- ordination with Brand Managers to conceptualize and implement brand campaigns.
- Strategizing & positioning the brand as per the business model and the market scenario.
- Internal co- ordination & vendor management to release quality work well on time.
- Understanding the market construct and behaviour/attitudes of the TG in the existing category.
- Building extensive launch strategies - brand name, positioning, communication and the marketing mix elements.
- Undertaking research and competitive tracking across the category to understand the changing trends and consumer mindset across all the brands.
- Delivering long term Brand-building campaigns.
- Providing communications counsel and strategic advice to each Client.
- Developing and maintaining healthy relationship with the client.
- Speedy Resolution of Queries and grievances to maximize satisfaction level of Clients.
Skills :
- Candidate should have 8 - 10 years of relevant work experience.
- Should be from OUTDOOR Advertising background.
- Strong Communications Skills (Verbal and Written).
- Good at PowerPoint Presentation (PPT).
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