Account Coordinator - Search Engine Marketing - Digital Solutions Firm

Job description for Account Coordinator (Bing - Search)

About Us:

ZIRCA Digital Solutions is a global digital solutions company that provides state-of-the-art digital advertising and content solutions to brands. (www.zirca.in)

Our three key verticals, Content and Brand Solutions, Representation, and Platforms, work in tandem to unlock the value of our clients- digital assets. Our unique digital offerings span from advanced programmatic techniques to content creation. We work with a team of highly-trained professionals who bring on-board their collective expertise, having worked with renowned brands. We work with a large number of global partners such as Microsoft, The Economist, Skype, Media Math, Fast Company, Inc.com, Outlook etc. that have entrusted us to fulfil their need of monetizing their digital properties. A team of 100+ experts and outer circle partners, across India, South East Asia, North Asia and Middle East enable us to rapidly engage with partners wherever they may be.

We were awarded the - Fastest Growing Indian Company Excellence Award- at the International Achievers Conference - Bangkok, in August 2016 and more recently, were ranked the 14th Best Employer Brand in the 11th Employer Branding Awards and also picked up the award for - Best HR Strategy In Line With Business-, in the same event.

Our Vision: - To be a global brand integral to digital communication.

Our Values: Zirca First, Ideate, Responsible Freedom, Collaborate & a bias for Action.

Location: Mumbai / Gurgaon

Reports to: Operations Head

Job Description:

- Execute tests, collect and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns

- Track, report, and analyse website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Work with the development team to ensure SEM best practices are properly implemented on newly developed code

- Recommend changes to website architecture, content, linking and other factors to improve SEM for target keywords.

- Collaborate with agencies and partners

Desired Skills and Experience:

- 1 To 3 years- experience in SEM

- Strong computer skills, specifically with MS office (Excel, Power Point, Word)

- Excellent written & verbal communication and presentation skills

- Bachelor's degree is a must

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends)

- Experience with bid management tools (e.g., Marin, Kenshoo, Search Ignite) shall be an added advantage

- Up-to-date with the latest trends and best practices in SEM

CTC upto 5 lacs pa