Account Based Marketing Role - IT Services

ABM/ Account Based Market for one of the Leading Technology Services Organization

Role & Responsibilities :

- Understand Sales processes and objectives of the accounts and work closely to define fitting marketing program to achieve their goals and grow their business

- Analyse account strategy, set up ABM plan working closely with the ABM lead, identify marketing tactics to provide proactive, structured, long-term strategic marketing support

- Provide offshore support and project management for various account initiatives post-visual identity creation such as ABM campaign strategy and development, Stakeholder Analysis Management, client micro site creation, Web services, offshore event support but not limited to these.

- Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability to win

- Track, measure and report on all ABM activity based on Sales KPIs and successes

- To support the creation and promotion of a set of ABM best practices, skills and in-a-box solutions to support account teams

Candidate Background :

- A minimum of 6 years' experience in marketing, with strong IT services marketing knowledge; ABM experience a plus

- Must have a strong understanding of sales KPIs and capabilities of measuring impact of ABM. Sales experience will be an advantage.

- Goal Oriented , Structured and process led.

- Must be a self starter and must be able to work individually and with diverse teams.

- Exposure or experience in pre-sales/sales will be an added advantage

- Exposure to CRM will be desirable (Salesforce)

- Should be very familiar with branding fundamentals and latest trends in new media

- Should have the ability to comprehend complex thoughts and multi-skill projects

- Creative, innovative, and quality driven

- Excellent presentation skills and willingness to travel

- Great aptitude for quick learning

- Ability to manage ambiguity