Account Based Marketing

Account Based Marketing- North America & Sweden

Key responsibilities

- To work closely with the offshore-onshore model for ABM services to support key accounts in the region

- To support in creation and promotion of a set of ABM best practices, skills and in-a-box solutions to support account teams

- Develop appropriate repository to host and share information and create a vibrant ABM community in NA

- Liaise with Key Account leads to execute pilots/assessments

- Provide offshore support and project management for various account initiatives post-visual identity creation—such as ABM campaign strategy and development, Stakeholder Analysis Management, client micro site creation, Web services, offshore event support—but not limited to these

- Leverage the existing shared services team to provide ABM support, and expand wherever needed

- Provide some level of competitive intelligence and be capable of analyzing data to provide messaging support to ABM team

- Create and nurture a high performance offshore production team (design, web, communications, digital)

Specification / Skills / Experience

- At least 10 years of experience in M&C, with 3 years in Account Based Marketing

- Should have supported large, key accounts in the past with client intimacy-focused programs

- Exposure or experience in pre-sales/sales will be an added advantage

- Exposure to CRM, Siebel Marketing desirable

- Demonstrated delivery track-record in an offshore-onshore model

- Ability to lead high performing team

- Should be very familiar with branding fundamentals and latest trends in new media

- Should have the ability to comprehend complex thoughts and multi-skill projects

- Structured and process oriented

- Creative, innovative, and quality driven

- Excellent presentation skills and willingness to travel

- Great aptitude for quick learning

- Ability to manage ambiguity

Qualifications:

Post graduate degree/diploma in marketing from a reputed institution (Preferred) and/or relevant experience working with Tier 1 IT organization

If interested, please share your profile at: renila.n@saakiandargus.com