Accenture - Strategy & Consulting Role - Automobile & Industrial Segment

Strategy & Consulting Global Network Song Practice | Industrial Network (Marketing)

Join our team of Marketing Transformation consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: Industrial Network (Marketing) | Level: Senior Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp: 12+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice.

The Practice - A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following

- Collaborate with clients to deliver compelling marketing, experience and growth propositions: Design best-in-class strategies that are data-driven and robust keeping in mind client context and capabilities required to achieve their growth ambition.

- Use extensive experience of hands-on roles in Industrial Network: Work across supply chain operations, develop cost-effective solutions to optimize logistical/industrial procedures, and implement improvement strategies.

- Leverage industrial experience to manage full spectrum of marketing program management: Right from strategy definition to technical delivery, use your industry experience to set up relevant marketing platforms, strategize & execute digital marketing campaigns, generate CVM experience and perform marketing research to gather relevant insights for the industry.

- Design large scale marketing/ experience transformation propositions using leading practices: Conduct in-depth analysis of client capabilities and develop knowledge of leading industry practices to design solutions that will enable them to provide the best experiences to their customers, both B2B or B2C.

- Deep dive across projects helping CMO organization to drive superior performance through relevance: You will leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.

- Advise on full funnel marketing and give direction to marketing initiatives using effective methods and tools: Collaborate with client to strategize and analyze marketing initiatives across channels both offline and online.

- Develop knowledge of prevailing trends, financials and operating drivers: Design reporting & benchmarking frameworks, providing industry best practices for global markets.

- Advise on branding, positioning, communications and other marketing functions: Give direction to marketing efforts and enable monitoring of marketing performance for better effectiveness.

- Deploy strong analytical skills and drive result-oriented decisions: Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.

Bring your best skills forward to excel at the role:

- Bring your creativity and innovation to the forefront to be able to work in a fast-paced environment: Ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques.

- Deliver best-in-class industry insights via extensive market studies and competitor analyses to shape the best strategies for the client.

- Develop business cases for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing and advertising solutions.

- Use strong analytical skills with the ability to drive results-oriented decisions: Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.

- Bring your strong analytical skills to drive results-oriented decisions using data.

- Strong functional skills in marketing strategies including knowledge on execution and implementation to provide the most suitable solutions to our clients.

- Work with the leadership: Support business development and thought leadership in the marketing advisory space.

- Communication and Presentation Skills to share the perfect pitch with key stakeholders.

- Client handling skills to develop, manage and deepen relationships with key stakeholders.

- Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.

- Leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.

Your experience counts!

- Master of Business Administration / Post Graduate Diploma in Management.

- Overall experience of 12+ years with at least

- 10+ years of experience in marketing transformation for clients.

- At least 7-8 years of experience in managing marketing activities (B2C and B2B) within Industrial domain- Delivering insights with a focus on designing & executing marketing strategies.

- Hands-on marketing experience in Industrial domain like shipping, logistics, manufacturing, engineering, industrial & heavy equipment, construction, consumer durables etc.

- Demonstrable experience in consumer base management campaigns, SEO/SEM, content-based campaigns, email, social media, and/or display advertising campaigns within Industrial domain.

- Ability to interpret trends, analyzing data, to optimize marketing campaigns.

- Develops digital marketing strategy/ campaigns by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. Focused on business outcomes.

- Good to have functional experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Google Marketing platform, Google Ads, other base marketing/ paid marketing/ organic marketing platforms.

- Experience in managing large scale marketing/ experience transformations involving business led marketing platform transformation/ CRM transformation/ Ad-tech transformation.

- Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls, and technology.

- Demonstrable experience to interact C-Level executives and manage SME level discussions in the space of Digital Marketing.

- Strong experience in shaping and driving engagements and ability to lead project teams.

- Experience in working across multiple industries.

What's in it for you?

- An opportunity to work on transformative projects with key G2000 clients

- Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

- Ability to embed responsible business into everything-from how you service your clients to how you operate as a responsible professional.

- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions - underpinned by the world's largest delivery network - Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network - a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network

Accenture Capability Network | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.