Accenture - Senior Manager - Marketing Transformation - Travel Domain

The Travel Industry Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Travel Industry Client (Hospitality, Airlines, Airports and Travel Services) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. The key responsibilities will include:

- Lead Traveler experience assessment and journey design, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe, Salesforce and others

- Develop Travel loyalty strategy: Development of loyalty economics models to drive loyalty investments and designing loyalty program construct (earn-burn strategies, benefits, experiences, Partnerships, co-branded Card programs)

- Develop metrics / scorecard to gauge efficacy of loyalty / membership programs: Conceptualizing and implementing revenue generation programs specifically for loyalty members (cross sell / up sell / tier movement)

- Develop digital marketing strategy/ campaigns: Study economic indicators, tracking changes in supply and demand, identifying Travelers and their current and future needs, and monitoring the competition.

- Plan, design, and execute all web, SEO/SEM, database marketing material: Lead and guide the project teams on emails, social media, consumer marketing, BTL and display advertising campaigns.

- MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack. Research, evaluate and recommend new martech /adtech systems and suppliers. Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape.

- Lead the team on Design & Execution of campaign strategies: Strategizing marketing plans across all channels and devices including business case for use cases driving acquisition and engagement. Designing new campaign strategies and marketing plans across all channels and devices

- Lead Marketing Programs: Supporting full spectrum of Marketing program execution from strategy definition to technical delivery.

- Content Marketing Projects: Support on development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy.

- Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project

- Leading a team of seasoned professionals & using relevant tools to develop business cases, strategic assessments, published written materials

- Deploying strong analytical skills and drive result-oriented decisions with a Data-driven mindset