ABP Group - Manager - Consumer Insights

Overview:

- ABP Digital is looking for an individual who can set up and manage the business analytics and MIS systems for the function to drive our agenda to grow into a data-driven organization

- This is a people manager role and the role-holder will lead a small team of analysts and implement tools and strategies to drive business insights.

- In this role, we expect the incumbent to have strong logical reasoning skills and business intelligence.

- It is expected that the role-holder will be skilled on automation to reduce the dependence on manual processing to the greatest possible extent.

Responsibilities:

- Anticipating and identifying business needs and objectives, both collaboratively with internal business partners and proactively based on knowledge of markets and products.

- Managing and setting up logical data flow structures across multiple source systems

- Develop strategies for effective data analysis and lead effort in building reports and dashboards

- Apply industry knowledge to interpret data and improve performance

- Conduct competitive analysis and benchmarking

- Generate insights to influence content development and user journeys

Desired profile:

- Engineer from Tier I/II institute

- 7 -10 years of proven experience in Business Analytics

- Familiarity with web analytics tools is preferred, especially Google Analytics

- Attention to detail and ability to understand business needs and design relevant solutions

- Expert in data visualization, reporting and MIS

- Expert in automation

- Excellent communication, planning and organizational skills