ABP Group - Analyst - Consumer Insights - Digital Business

Position: Analyst- Consumer Insights

Reports to: Head - Consumer Insights

Location: Kolkata

Overview:

- ABP group is seeking to get on-board Consumer Insights Analyst for their Digital Business. Digital Business is the youngest digital media startup, incubated by the ABP Group, with ambition to grow into a world class digital media organization.

- Consumer Insights Analyst will support the analytic needs of a business unit by analyzing web traffic, campaigns and user behavior through adept usage of click stream data and attribution data.

- The role-holder will be responsible for reporting and deep-dive to identify areas of improvements and delivering actionable recommendations.

- This role will report directly to the Insight Manager.

Role & Responsibilities:

- Understand website behavior and audience insights

- Support the analytic needs of a business unit by analyzing web traffic using largely Google Analytics/ GTM + other web analytics tools.

- Research and track latest updates to ensure that best practices in metrics and decision making are being exposed to the BU management and core website decision makers.

- Gather business requirements synthesized from multiple sources including product managers, development teams, and functional group members to ensure measurement and performance tracking.

- Reporting and Automation of weekly, monthly reports (excel, BI tools, click stream analytics).

Desired profile:

- BS/MS in Engineering, Math, Economics, Statistics, or equivalent experience.

- 2-4 years of analytical and database experience.

- Insightful & analytical thinker with high attention to detail

- Basic Knowledge of Statistics

- Good understanding of range of data manipulation and analysis techniques

- Experience in using any scripting language for data crunching.

- Experience in using the Microsoft Office suite with very strong Excel skills.