AbhiBus - Growth Manager

Job Description:

The candidate is responsible for new user acquisition, existing user engagement, old user retention and churn reduction using Martech platforms.

Roles & Responsibility:

- Analyse and optimise all growth channels including Email marketing, Content Marketing, Referral marketing, SMS & WhatsApp marketing

- Develop and execute growth plans to drive measurable results

- Increase new user transaction rate across all platforms

- Engage existing users to improve LTV

- Reduce uninstall rate by understanding such cohort needs & improving app engagement

- Improve referral marketing by implementing growth ideas

- Work with cross-functional teams, including product and engineering teams to identify growth opportunities

- Collaborate with marketing team to promote all the campaigns across Emails, Push Notifications, SMS and whatsapp channels

- Support digital marketing team to improve conversion rates

- Measure & report metrics from respective growth channels

Experience & Requirements:

- Should have 2-3 years of experience in campaign management using emails, push notifications, SMS & whatsapp channels

- Martech platform experience like CleverTap/MoEngage, Netcore/Mail Chimp/Amazon SES, Gupshup etc

- Experience using Google Analytics & Tag manager

- Know basics of digital marketing & HTML