Abbott - Senior Brand Manager - Consumer Health

Job Title: Sr Brand Manager

Location/Site: Mumbai

Department/Division/ Unit: Consumer Health

Reports To: Head Marketing- Consumer health

Primary Function / Primary Goals / Objectives:

- To lead brand annual plans in line with the strategic objectives of the brand.

- Create and implement Marketing plans in line the brand plan thereby enabling achievement of business objectives and targets.

- Create product and advertising concepts and test them with consumers/ customers

- New product development- Handling the innovation funnel from idea to execution

- Continuously measure and plan to enhance brands equity and market share

Major Responsibilities:

- Insight mining to get new product ideas with a strategic fit to our business

- Managing a cross-functional team to deliver on new launch, promotion and renovation networks for the brand X

- Manage creative and media agencies to deliver creatives and media planning/deployment

- Brand audit and planning using various data resources, internal and external and alignment on the same with key stakeholders

- Manage the brand P & L with efficient management of A & P and costs

- Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards and Corporate Business and branding standards.