Abbott - Brand Manager - Consumer Care

JOB DESCRIPTION :

Abbott India :

Job Title : Brand Manager

Location/Site : Mumbai

Department/Division/ Unit : Consumer Care

Grade : 16

Reports To : Head Marketing- Consumer Care

PRIMARY FUNCTIONS/ JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES :

Primary Function / Primary Goals / Objectives :

- To lead brand annual plans in line with the strategic objectives of the brand.

- Create and implement Marketing plans in line the brand plan thereby enabling achievement of business objectives and targets.

- Create product and advertising concepts and test them with consumers/ customers

- New product development- Handling the innovation funnel from idea to execution

- Continuously measure and plan to enhance brand's equity and market share

Major Responsibilities :

- Insight mining to get new product ideas with a strategic fit to our business

- Managing a cross functional team to deliver on new launch, promotion and renovation networks for the brand X

- Manage creative and media agencies to deliver creatives and media planning/deployment

- Brand audit and planning using various data resources, internal and external and alignment on the same with key stakeholders

- Manage the brand P & L with an efficient management of A & P and costs

- Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards and Corporate Business and branding standards.

- Maintains close collaboration with sales team to support them in with local opportunities through micro- marketing

JOB SPECIFICATIONS :

Minimum Skill, Education, Experience :

- MBA in Marketing or General Management from reputed institute/university

- 5 to 8 Years of relevant business experience in FMCG/ OTC

KEY REQUIREMENTS :

COMPETENCIES :

- Consumer mindset with a flair to create new consumer solutions

- Ability to write and test creative concepts

- Evaluate a creative outcome

- Strategic thinking

- Analytical skills

- Strong interpersonal skills

- A high degree of social confidence and presentation skills

- Effective project management skills

- Drive for results

Accountability / Scope :

Summary of Position :

- This position will be instrumental in driving growths for a strong flagship brand through Innovation and NILG (Non- innovation led growth) initiatives. The position will also work on opportunity areas in OTC space to drive the organization agenda for building a strong consumer driven OTC portfolio.

- The job will also include life cycle management of existing brands through consumer insight mining and customer/ business understanding. This role will involve a frequent interaction with field force and one key KPI would be to drive micro-marketing initiatives for brand growths and creating interest in the new brands with the Field Force.

- There will be a high cross functional interaction to drive key projects. Strategic and analytical abilities to analyze information and create solutions for the brand.

- Social confidence and the ability to speak in a clear and articulate manner are important. Ability to read behavioral cues and establish/maintain close business relations is critical. Ability to persuade and influence without direct control is also important