Job Title : Associate Director - Marketing Excellence, Digital & Communication Division : Commercial Excellence, Abbott Primary Care Location : Mumbai Reporting to: Director-Commercial Excellence Primary Job Objective : - Leads the development of an external Abbott image program to increase the familiarity and favourability of the organization across key customer segments. - Works closely with the Senior Leadership Team to create, develop and implement a strategic and tactical integrated marketing plan for the organization. - Must work across boundaries with different lines of business, and with regional leaders to develop key strategies, plans and tactics to increase the organization's image and reputation. - Maintains responsibility for the positioning of the corporate brand externally - Leads cross-divisional marketing team(s) to create, operationalize, and implement the integrated marketing plan - Facilitate capability building of the marketing team - Designs and implements a Digital program for the affiliate along with the individual business teams. Facilitates implementation of enterprise level programs. - Manages internal communication activities along with affiliate level events Core Job Responsibilities : - Manages the core activities in marketing excellence across the spectrum of Market Research, initiatives around building Marketing Capability and Insights. - Geographic scope of operation tends to be at the country level. - Contributes to business planning at the executive level to develop a marketing strategy consistent with the organization's overall mission, vision, and objectives. - Leads annual brand planning exercising and is responsible for challenging insights and recommendations of Product Managers - Define advertising objectives, recommend choice of media, and allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience. - Select and manage ongoing relationships with vendors / external partners - Adjust marketing strategy and plans to meet changing markets and competitive conditions. - Works with the Senior Leadership team to develop and implement an external identity image campaign across multiple channels (radio, sponsorships, primetime T.V., in-office, internet, etc.) and audiences (consumer, healthcare professionals, investors etc.). - Responsible for conceptualization, launch and implementation of the external identity to include national market, appropriate channel mix, key messaging by target audience, internal engagement and media scenarios. - Develop criteria and identify overarching brand positioning by audience and across the organization. - Recommend customer research to identify and define relevant and meaningful messages and tactics nationally. - Create, develop and manage the corporate strategic marketing plan (short and long term). - Develop tactical plans to execute marketing strategy - Manages & drives tactical cross business unit corporate events in collaboration with the marketing leads of respective business unit. - Manages a lead strategy/advertising/integrated marketing firm to manage all marketing communications Head - Responsible for the development, implementation and management of performance metrics and measurements to track brand familiarity, awareness and preference for organization across key constituencies. - Interfaces with business unit marketing leads to ensure continuity across marketing efforts to ensure consistency.

Mumbai

Abbott - Associate Director - Marketing Excellence - Digital & Communication 

Abbott - Associate Director - Marketing Excellence - Digital & Communication  ,Job Description for Abbott - Associate Director - Marketing Excellence - Digital & Communication  in Abbott in  Mumbai for (15-25) years of experience. Apply Now!

Job Description for Abbott - Associate Director - Marketing Excellence - Digital & Communication  in Abbott in  Mumbai for (15-25) years of experience. Apply Now!