- Manages the core team in marketing excellence specialist across the spectrum of Market Research,&nbsp;Commercial Communication &amp; Visualization, Digital Marketing and Insights. - Geographic scope of operation tends to be at the country level. - The role entails working with Marketing teams and guiding their marketing spends towards differentiated campaigns - Contributes to business planning at the executive level to develop a marketing strategy consistent with the organization's overall mission, vision, and objectives. - Leads annual brand planning exercising and is responsible for challenging insights and recommendations of Product Managers - Define advertising objectives, recommend choice of media, and allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience. - Select and manage ongoing relationships with vendors / external partners. - Adjust marketing strategy and plans to meet changing markets and competitive conditions. - Works with the Senior Leadership team to develop and implement an external identity image campaign across multiple channels (radio, sponsorships, primetime T.V., in-office, internet, etc.) and audiences (consumer,healthcare professionals, investors etc.). - Responsible for conceptualization, launch and implementation of the external identity to include national market, appropriate channel mix, key messaging by target audience, internal engagement and media scenarios. - Develop criteria and identify overarching brand positioning by audience and across the organization. - Recommend customer research to identify and define relevant and meaningful messages and tactics nationally. - Create, develop and manage the corporate strategic marketing plan (short and long term). - Develop tactical plans to execute marketing strategy. - Manages &amp; drives tactical cross business unit corporate events in collaboration with the marketing leads of respective business unit. - Manages a lead strategy/advertising/integrated marketing firm to manage all marketing communications - Responsible for the development, implementation and management of performance metrics and measurements to track brand familiarity, awareness and preference for organization across key constituencies. - Interfaces with business unit marketing leads to ensure continuity across marketing efforts to ensure&nbsp;consistency. Desired Criteria : - 12+ years of proven ability in strategic analysis and marketing, must also have&nbsp;a minimum of at least 3 years of consumer marketing and Advertising/media experience. - Knowledge of the FMCG, Agency and Research is a requirement - Knowledge of healthcare industry is an added advantage

Mumbai

Abbott - Associate Director - Marketing Excellence 

Abbott - Associate Director - Marketing Excellence  ,Job Description for Abbott - Associate Director - Marketing Excellence  in Abbott in  Mumbai for (12-16) years of experience. Apply Now!

Job Description for Abbott - Associate Director - Marketing Excellence  in Abbott in  Mumbai for (12-16) years of experience. Apply Now!