The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You should have a strong marketing background with excellent communication skills and attention to detail. - Creation & Implementation of the Marketing Strategy: - Finalization of marketing strategy along with budgets - Plan a yearly calendar of campaigns and events for online and offline channels - Competition Analysis Marketing Communications: - Coordinate with advertising agencies, digital agencies and manage end to end marketing communications - Sign-off on all marketing collateral - Manage corporate and project websites - Develop and manage a digital marketing plan - Manage company's social media accounts - Plan and manage promotional events and workshops Brand Building: - Responsible for building the Viceroy brand - Creating differentiated positioning in line with the vision and values - Manage corporate PR and awards - Crafting &amp; Managing Customer Experience - Input on the design of the experience center - Use technology to create an engaging customer experience Digital Marketing: - Build, develop and execute Digital Campaigns (Display, SEO, SEM) - Development and maintenance of digital channels (websites, email, social media), including online content distribution strategies, digital infrastructure, search engine optimization (SEO) and data/analytics. - Excellent understanding of on-page and off-page SEO (Google, Bing), passionate on keeping up with the latest updates and implementing action plans accordingly. - Must possess experience of working with marketing automation platforms (e.g. Hubspot, Marketo, ActiveDemand). - Must be well versed in successfully running email marketing campaigns, ability to design and troubleshoot email templates are a strong plus - Excellent knowledge of Google Analytics, ability to make data-based decisions on campaigns, content and infrastructure projects. Qualifications: - MBA in Marketing from a tier 1 college with a minimum of 10 years experience - Prior real estate marketing experience with a developer is a must - Advanced computer knowledge (M.S. Excel / PowerPoint / Word) is a must. Adobe Illustrator would be an advantage - Excellent communication skills both verbal and written - Demonstrable presentation skills - Must be detail-oriented with a great work ethic

Mumbai

ABans Group - Senior Manager - Marketing - IIM/FMS/MDI/XLRI 

ABans Group - Senior Manager - Marketing - IIM/FMS/MDI/XLRI  ,Job Description for ABans Group - Senior Manager - Marketing - IIM/FMS/MDI/XLRI  in Abans Group of Companies in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for ABans Group - Senior Manager - Marketing - IIM/FMS/MDI/XLRI  in Abans Group of Companies in  Mumbai for (10-15) years of experience. Apply Now!