Organizational Summary:  AESPL is India's leading professional coaching services company (for IIT-JEE, Medical Entrance Exams & Foundation Courses [Classes VIII, IX & X]) with a network of 160+ centres spread nationally, coaching over 1,50,000 students annually.  In addition, to our flagship classroom programs, we also have a strong digital learning products portfolio, which constitutes a separate and growing business unit. Products in the Digital products unit include Tablets/SD-cards based programs, Online courses, Live classes, Mobile App learning & assessment etc.  Job Purpose:  - Owner of the Aakash Digital brand initiatives and brand saliency.  - Owning marketing budgets for Aakash Digital business, planning and optimizing budget vs. spends on all marketing activities.  - Manage the marketing team responsible for Aakash Digital.  Essential Duties and Responsibilities:   - Developing Annual Marketing Plan and Marketing Strategy with leadership team   - Co-creating media and advertising strategy - ATL, BTL, SM, Digital, CRM and PR   - Responsible for brand management of Aakash Digital's brands - brand positioning, managing creative agency.  - Owning marketing budgets for Aakash Digital business, planning and optimizing budget vs. spends on all marketing activities.  - Support the field and channel sales team in development and execution of customer acquisition programs.  - Driving world-class CRM strategy based on business and customer data analytics - be the bridge between product team and marketing execution.   - Spearheading strategic brand alliances and partnerships to strengthen consumer engagement   - Driving Growth in Business   - Cross-functional collaboration with Finance, SCM, IT, Legal, Operations and Training to ensure seamless execution of marketing initiatives   Qualification:  - Tier 1 MBA with 4-6 years experience  - Preferably from Consumer Goods/ Telecom background  - Experience of Brand, Channel and Digital marketing required.  - Prior experience in managing a digital brand preferred but not mandatory.

Delhi NCR

Others

Aakash Institute - Manager - Marketing - IIM/MDI/ISB 

Aakash Institute - Manager - Marketing - IIM/MDI/ISB  ,Job Description for Aakash Institute - Manager - Marketing - IIM/MDI/ISB  in Aakash Educational Services Limited in  Delhi NCR Others for (4-6) years of experience. Apply Now!

Job Description for Aakash Institute - Manager - Marketing - IIM/MDI/ISB  in Aakash Educational Services Limited in  Delhi NCR Others for (4-6) years of experience. Apply Now!