Aakash Educational Services - Social Media Marketing Role

Aakash Educational Services

Key Responsibility & Ownership for the position :

1. Planning and executing social media campaigns.

2. Increasing reach, audience growth & follower count on social media.

3. Identify & maintain Influencer relationships, form key relationships with influencers across the social media platforms.

4. Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, WhatsApp & Telegram etc. Adapting content to suit different channels.

5. Organise, implement & manage engaging marketing campaigns, Providing engaging text, image and video content for social media accounts.

Role Description :

1. Social Media Reach :

- Drive traffic & conversion for Aakash NEET PG program.

- Plan & execute strategies for enhancing follower count & reach.

- Manage & Execute campaigns across all digital channels.

- Facilitate scaling the brand and company awareness through various social media channels.

2. Engagement & Analytics :

- Ability to moderate online and offline conversations within groups community.

- Experience launching community initiatives (e.g., building an online forum, creating an event or series etc)

- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity & engaging with audience.

- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics.

- Effectively track and demonstrate the success of various campaigns. Measure ROI for every rupee of marketing spend.

- Track competition & modify, create strategies to be always ahead.

3. Brand Awareness :

- Create and execute strategy to drive awareness and consideration for NEET PG.

- Creation and implementation of the monthly/ quarterly/ annual activity calendar.

- Ensure brand consistency in all the marketing activity.

- Responding to comments and customer queries in a timely manner, manage and facilitate social media communities by responding to social media posts and developing discussions.