Aakash Educational Services - Product Manager

- Market and Consumer Segmentation

- Translating academic vision to Consumer Value Proposition for targeted segments

- Defines Product Strategy and Roadmap with the Academic Team

- Product Proposition Development

- Working with IT and other cross-functional members to launch products (courses)

- Work closely with brand, media, sales and training to ensure that product meets the targeted objectives

Digital Marketing

- Understand Aakash;s Journey, mission, values, future outlook, and footprint across India.

- Spend time with the Sales, Marketing, and Finance teams to get up-to-speed on Aakash;s offering, its competition, and future outlook.

- Maintain a strategic product roadmap and the daily backlog. Solve problems in a structured and systematic manner.

- Constantly create learning paths to help students learn faster and better.

- Understand and communicate customers' needs and perspectives to inspire the broader organisation and help conceptualise new products.

- Develop a deep understanding of our users: their problems, their needs, their desires.

- Contributes to the overall product roadmap by successfully managing the expectation of stakeholders across teams

- Employs data-backed product development methodology to improve user experience and feature prioritization.

- Employs a range of qualitative (user discovery research, focus groups, usability studies, etc.), quantitative (surveys, analytics, market research, etc.) data into product requirements.

- Carries out comprehensive requirement gathering, feature specs, proper documentation (PRD), and impact analysis.

- Deliver detailed wireframe or prototypes with the help of wire framing software.

- Manages the entire product development cycle from conceptualization to implementation and regular iteration with Agile Methodology.

- Demonstrate the understanding of modern development frameworks and technologies in your day- to-day interactions with developers & QA engineers.

- Constantly analyses the product performance against ROI, KPIs, and other metrics and is driven to improve performance

- Develop a deep understanding of the competitive landscape and successfully synthesize those into the focused product roadmap.

- Expert in Search Engine Optimization Methodologies