Aakash Educational Services - Marketing Analyst

Job Purpose :

This role is responsible for execution of all type of marketing analytics, report creation and provide data insights to identify actionable items for both marketing and business.

Essential Duties and Responsibilities :

- Preparation of key lead to conversion funnel reports with relevant cuts

- Preparation of relevant reports for each marketing channel

- Monitor daily trends and identify gaps or indicators which can help team to take corrective actions in advance

- Ad-hoc data analysis to identify root causes for case to case basis. Preparation of one-time reports, data consolidation etc. as and when required.

- Cost & Performance optimization between various communication channels/lead gen channels

- Combine offline and online data to get a complete view and generate useful insights

- Impact analysis of various events like print/tv ads, various experiments on website/app/other channels etc.

Qualifications:

- 4+ year of experience in data analytics

- Sound knowledge of Microsoft excel, VBA/macro is preferred

- Should be familiar with python, sql queries, Tableau and Google data studio

- Should have a knack for problem-solving

- Familiarity with any programming language is preferred.