About Us : Aakash Digital is the EdTech arm of Aakash Educational Services Limited working on a mission to enable access to education, test prep by removing barriers of geography, income, safety or time. Aakash Digital has a group of passionate individuals with the goal of providing knowledge and guidance to students creating an environment that not only guides them to fulfil their dreams but also inspires them to recognize and achieve their true potential. Growing at a fast pace, Aakash Digital offers a dynamic environment, new challenges every day that cut across how students, parents, faculty interact with technology in the students learning journey. Aakash Digital currently has 3 product lines - Aakash Live for live online coaching, Aakash iTutor - for recorded video and integrated test taking, and Aakash Practest for online test taking. Please visit digital.aakash.ac.in for more info. Job Purpose : You should have a very clear performance analytics background for different marketing channels, can be the lead day-to-day subject matter expert and know-how to stay ahead of industry trends. You're ready to roll up your sleeves, take up projects and see them to completion with minimal supervision. Working with expert marketers working on paid, social, search, display, mobile and email channels in a fast-paced, rapidly growing spectrum in this vertical. The role requires a strong Product and technology bent of mind.&nbsp; You are responsible for defining the marketing vision and working hand-in-hand with the Product and Technology teams to execute on your vision. We are highly customer-centric and we deeply believe we can innovate our way out of any box.&nbsp; As marketers, we are deeply passionate about the overall customer experience, and so we believe the best performance marketers love working cross-functionally with engineers, designers, product managers and creative to deliver that top-notch first and repeat the experience. Essential Duties and Responsibilities : - 3+ Yr. experience executing and/or leading at-scale performance marketing programs &amp; budget management - Data-driven thinker and deep love to play with excel - Ability to think quickly and critically on a broad range of digital marketing topics across various verticals - Experience with marketing analytics and attribution modeling - Deep understanding of the ad-tech ecosystem, with hands-on experience with bid managers, DMP's and DSP- s, leveraging 1st and 3rd party to data to drive marketing impact - Strong focus on customer acquisition, managing performance marketing channels (e.g., Search, Programmatic, Social, Affiliate, Email, conversion rate optimization) and/or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels) - Comfortable working with business, marketing, and IT stakeholders - Always be testing and learning! Plan A/B and multivariate testing tools and environments - It's also a plus to have experience with other performance channels like email &amp; lifecycle marketing; affiliate marketing; SEO; and direct mail or other offline channels - Integration of marketing, analytics &amp; CRM tools for better tracking and campaign optimizations. Eg. - Google analytics, Google Ads, Facebook, GTM, Firebase, Salesforce etc. Hands on experience required : - Proactive, solutions-oriented; capability to identify efficiencies and decrease costs while maintaining a quality workplace environment and product - A thorough understanding of performance marketing, conversion, and online customer acquisition journeys - Expertise in advanced analytics implementation, reporting, and insights on a platform such as Google &amp; FB Ad Networks, Google Analytics 360, Google Tag Manager, Floodlight etc. - Excellent negotiation, quantitative and analytical skills and deep familiarity with marketing CPA, CPC, CPM, ARPU and LTV. Skill Requirements : - Marketing Analytics, SQL, Advanced Web Analytics, Data Analytics &amp; Statistics, Marketing Automation, Microsoft Excel, Salesforce or Any other CRM tool, Tag Manager.

Delhi

Aakash Digital - Manager - Performance Marketing 

Aakash Digital - Manager - Performance Marketing  ,Job Description for Aakash Digital - Manager - Performance Marketing  in Aakash Educational Services Limited in  Delhi for (3-8) years of experience. Apply Now!

Job Description for Aakash Digital - Manager - Performance Marketing  in Aakash Educational Services Limited in  Delhi for (3-8) years of experience. Apply Now!