04/02 Ridhi Menon
Lead Talent Acquisition at 92.7 Big FM

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92.7 BigFM - Manager/Senior Manager - Account Planning (8-10 yrs)

Mumbai Job Code: 661075

Duties & Responsibilities : 

The duties and responsibilities of the role will include, but are not limited to, the following:

- Creating monthly/quarterly/monthly plan for clients basis understanding their media strategy, Identifying our strengths vis a viz the gaps that exits in their strategy and creating a strong value proposition

- Ensuring that the we get the max share of the clients advertising revenue

- Achieve the key accounts targets

- Understand all the objections/issue with the client and strategically provide solutions through data, trade marketing and servicing of the client

- Ensure that the sales process for the Key account is adhered including - all service rituals which are a part of the process

- Insight mining from data to give directions to the sales teams on key focus areas for revenue maximization for KAM accounts

- Devising and executing the pricing policy

- Effective dissemination of data to sales to showcase strengths of our brands vis a viz the client requirement

- Develop revenue strategies for key accounts and key sectors

- Data support for all key and large value client pitches

- Creating an account dossiers for key accounts in conjunction with the sales team to help evolve a deeper understanding of the clients brands and their needs

- Supporting the up-selling and cross-selling initiatives and pitches through data

- Environment scanning to spot and leverage emerging trends, client categories and new revenue opportunities

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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