8Minutes - Channel Marketing Manager

Salary offered: 5 - 10 LPA

Job description

8Minutes is seeking a passionate individual to build India's first consumer clean energy brand. The Marketing team is looking for a candidate with experience in developing and leading sales and marketing growth strategies, customer acquisition efforts, and go-to-market planning to inspire more homes and businesses around the country to move to cleaner, more affordable energy. You will be combining strategy, creativity, data, and technology to deliver a superior experience to customers.

You Are an Expert.

Leadership I Customer Acquisition I Channel Partnerships I Public Relations I Communications I Consumer Experience I Digital I Technology I Data Driven Decision Making I Building High Performance Teams

Your Mission : To develop key channel partnerships to drive qualified lead generation

Responsibilities

Identify new channels and partnerships

Develop strategic partnerships with key stakeholders & adjacent market products which support lead generation

Manage the entire marketing lifecycle: supporting the strategy, conceiving means and collaterals, design and working with cross-functional teams such as sales and Marketing Communications for BTL activities and helping lead generation

Partner with product, sales and Marketing Communications to deliver marketing collaterals, campaigns and events as per road map and objectives and implement go-to-market strategy

Be a part of core Marketing team and collaborate directly on sales and marketing growth strategies

Establish and own metrics for marketing activities

Mange execution of marketing strategy through lead generation strategies, lead nurturing, awareness building

Lead & build high performance teams in a fast paced startup culture

Shaping energy consultants- and influencers- opinions and preference for 8Minutes products and services

Educating new markets about solar and 8Minutes's technology and solutions

Qualifications

3-6 years of total work experience with channel development and partnerships, with 2 years of experience leading teams

Experience with human centered design, and Lean Startup methodologies

Demonstrated understanding and experience developing solutions for top of the pyramid consumers in Tier I cities

Experience conducting focus groups, usability studies, and market research to validate product requirements and design decisions

Bachelor's degree in business, psychology, or related field, MBA a plus

Expertise across marketing functions, including content marketing, thought leadership, events, digital, and social media

Highly analytical mindset and data-driven approach to marketing required

Excellent analytical skills and strategic thinking

High comfort level in fast paced, entrepreneurial, team environment

Location : New Delhi

Desired Skills and Experience

Business Strategy Business Development Market Research Management Marketing Marketing Strategy Leadership Product Management Digital Marketing Competitive Analysis Strategic Planning Product Marketing Social Media Marketing Analytical Skills People Management