75F - General Manager - Marketing

Job purpose & responsibilities :

- Manage and grow 75F Brand in APAC across all stakeholders

- Provide Demand Generation for Sales

- Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.

- Creation of marketing collaterals suitable for target audience

- Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with the brand identity.

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

- Provides marketing/communications input and support to the senior leadership in the development of joint ventures, affiliations and partnership arrangements.

- Develops and implements best practices to ensure that company leaders are effective in presenting the 75F story to clients, prospective clients, strategic partners, and media representatives.

- Ensure Industry Awards recognition to support the drive to make 75F Brand of Choice

- Set up automated marketing processes for transparency, efficiency, forecast-ability and accuracy

- Keeping the customer engaged throughout the lifecycle and creating customer delight

- Nurturing of team and Succession planning

Qualifications:

- Master's degree in marketing, business, or related field. MBA from a reputed school would be preferred

- Excellent written and verbal communication skills

- Proven experience developing marketing plans and campaigns

- Strong project management, multitasking, and decision-making skills

- Metrics-driven marketing mind with eye for creativity

- Experience with marketing automation and CRM tools

Work Experience:

- Should have 10-15 years of relevant work experience. Experience working in HVAC/BMS/IOT industries will be preferred

- Proven experience and expertise in designing interactive applications, graphic design, social media, email and online marketing.

- Experience with online marketing, including social media, and content marketing.

- Experience with creating a marketing campaign, marketing strategy, and marketing plan.

- Willingness and ability to travel

- Established press and media contacts