4700 BC Popcorn - Manager - Performance Marketing

Location : South Delhi

Position : Manager

Educational Background : Management Degree from a reputed college is a must.

Responsibilities :

- Manage paid acquisition channels i.e Google Ads, Facebook Ads & Amazon AMS. Analyse the results and optimize individual campaigns.

- Be responsible for D2C site SEO,SEM.

- Improve the efficiency of the D2C website through marketing campaign and strategies to retain customers.

- Be responsible for the ROI.

- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV and ACOS.

- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.

- Analyse creative data and make recommendations to the Creative designers

- Manage international accounts in other geographical markets to keep the highest possible baseline quality in the campaigns.

Preferred qualifications :

- 3+ years of paid marketing experience, preferably in consumer- facing products

- Fluent in English (Advanced writing and speaking English skills)

- Experience with creative experimentation

- Experience with fast-paced, high growth startups

- Strong analytical and problem-solving skills

- A natural strategist

- Makes fast business decisions that rove to be profitable

- Management Degree from a reputed college is a must.

Company Description :

What started as a small dream of introducing gourmet popcorn in India 7 years ago has now boomed to be a company that is the No.1Gourmet Popcorn Brand in the subcontinent. We are continuously expanding our product lines beyond Gourmet Popcorn to Microwave Popcorn, Instant Popcorn, Seasonings and many more in the pipeline.

The brand has built a stronghold in retail presence across the country and also continues to be a "Top Seller" across multiple e-commerce channels. The brand also has been a success story in all major airlines viz. Qatar,Indigo, Spicejet along with a stro1g presence

in Indian Railways. It is also clocking exponential growth internationally, indicating the potential in becoming a true global brand.

Our belief is simple and clear - To welcome a new age of experiential snacking to the consumers across the globe.

We are a team that believes in collaboration, chases execution as much as perfection and rapid innovation.

So, as we stand at the next phase of growth, defying all odds including a pandemic, we are looking for hustlers, self-starters and entrepreneurs who will join us in this journey.