Job Objective:
- To be responsible for studying company profile and operations to understand its marketing needs, conducting marketing research to identify industry trends and commercial opportunities and developing and implementing a marketing strategy according to objectives and budget of the client.
Role and Responsibilities
- Study company profile and operations to understand its marketing needs
- Conduct marketing research to identify industry trends and commercial opportunities
- Develop and implement a marketing strategy according to objectives and budget
- Prepare detailed proposals and marketing plans
- Advise on branding, positioning, communications and other marketing issues
- Give direction to marketing efforts with the most effective methods and tools
- Liaise with marketing department of client and external vendors
- Monitor marketing projects and analyse results
- Write reports with suggestions for improvements and new ideas
- Design social media strategies to achieve marketing targets
- Administer all client social media accounts ensuring up-to-date content
- Liaise with writers and designers to ensure content is informative and appealing
- Train internal teams to integrate and maintain a cohesive social media strategy
- Stay up-to-date with new digital technologies and social media best practices
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