CRM Head
Customer Relations Management Planning :
- Conduct annual planning and budgeting for the customer relations department (both Sales and Service) in alignment with 1to1 HELP.NET goals and senior management
- Define customer relationship programs and key initiatives for CRM division in association with the management to achieve customer satisfaction
- Maintain database of customers in order of their importance from a potential revenue generation perspective
CRM Oversight and Complaints Management :
- Track and monitor client relations initiatives and provide guidance and course corrections to ensure high effectiveness of the CR programs and initiatives
- As a key owner for all the customer relation processes, ensure seamless integration of customer interactions and information flow across all customer touch points
- Conduct internal meetings with the customer relations team and senior Sales, Service and Marketing team to create action plans, allocate responsibilities and set internal deadlines for driving key CR initiatives
- Analyze customer satisfaction levels and define customer specific plans to ensure delight for all current and prospective customers
- Maintain database of existing customers and run an efficient program to engage them for reference sell as well as for overall revenue generation
- Provide quality feedback and update to management and CRM team on the overall quality of customer interactions and highlight issues if any
- Track progress and resolution of customer complaints at a fortnightly / monthly duration
- Ensure driving of 1to1help.net registration through the customer relations team
- Provide guidance and support to the CR team in ensuring appropriate escalation and resolution of customer complaints by coordinating with relevant department heads.
- Conduct CSS analysis and drive meeting regularly as per 1to1help.net guidelines
- Conduct Sales Consultant/service Advisor wise root cause analysis regularly to identify gaps in process quality which impact customer satisfaction
Customer Relations Performance Tracking :
- Maintain and monitor CRM division customer relations department KPIs (including CSS) for business analysis and forecasting
- Monitor and own all customer satisfaction process in sales and service, and ensure high performance on all customer satisfaction scores
- Conduct regular reviews of CSS with CRM team and highlight areas of concern and define an overall action plan
- Monitor the implementation and effectiveness of planned customer specific initiatives
- Independently engage with customers to take feedback and drive process improvement
- Consolidate best practices across the industries around customer delight and drive new and innovative initiatives
Organization :
- Champion the cause of customer delight by proactively planning customer relationship skill development initiatives for the CR team and other customer facing staff
- Ensure all performance management activities of the Customer Relations department are completed timely and satisfactorily.
Profile, Experience & Qualification :
- MBA/Post Graduate in HR with at least 8-10 years of experience in Client Facing / Account management role
- 4+ year experience in HR, preferably 2-3 years in consulting
Skills and Behavioral Attributes :
- Client Management
- Analytical and problem solving skills
- Marketing consulting skills
- Understanding of DM & CRM
- Communication skills
- Results Orientation
- High Level of initiative and assertiveness
- Hunger to grow
- Self Motivation and drive towards winning and a - Can Do- Attitude.
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