11Wizards - Manager - Performance Marketing

About Us:

More than 90% of fantasy players in India never win big. Our innovative app boosts users' chances of winning prizes with the help of cutting-edge predictive analytics. Additionally, we bring top fantasy apps together into a single platform for the first time, allowing users to explore contests, pick, manage, and monitor their teams - all in one app.

Backed by some of the most successful players in global sports data analytics, we have secured seed investment and tested our prototype. We are looking to launch an exciting new product and scale up our business into the largest and fastest-growing fantasy sports market.

Our Values:

At 11Wizards, we believe in creating a culture of belonging and collaboration. We welcome and respect diversity in our interactions with customers, partners, and colleagues. We also believe in innovation and tackling challenges in new ways. We trust data to guide us in the right direction and strive to create fun and rewarding experiences for our customers, partners, and each other within the company.

The Role:

As our Performance Marketing Manager, you'll be the architect and navigator of our paid user acquisition strategy. You'll wield the power of data and creativity to build, launch, and optimize campaigns across leading ad networks - Google Ads, Facebook Ads, DSPs, and other leading ad networks. Your ultimate goal? Fuel explosive app downloads while driving down CAC and maximizing ROAS.

Campaign Strategy & Execution:

- Craft and implement performance-driven acquisition campaigns across key ad platforms.

- Develop targeted audience segments and messaging strategies for optimal user acquisition.

- Negotiate with ad networks and partners to secure the best possible deals and placements.

- Launch and manage multi-channel campaigns, ensuring cross-platform synergy and alignment

- Pave a way to define an optimal media mix for the brand

Data Analytics & Optimization:

- Deeply analyze campaign performance, identify key metrics, and extract actionable insights

- Continuously optimize campaigns for improved efficiency and ROAS

- A/B test ad copy, creatives, and landing pages to drive conversion rates

- Report on campaign performance and provide data-driven recommendations to optimize budgets

Budget Management & Reporting:

- Allocate and manage marketing budgets effectively to maximize ROI

- Develop and implement cost-containment strategies to minimize CAC

- Craft compelling reports and presentations to inform stakeholders and decision-making

Partnerships & Innovation:

- Build and cultivate relationships with key ad networks and industry partners

- Stay updated on the latest performance marketing trends and technologies

- Identify and implement innovative acquisition strategies to stay ahead of the curve

Your Skills & Experience:

- Minimum 5-8 years of hands-on performance marketing experience, preferably (not mandatory) from the gaming or fantasy app user acquisition background

- Proven track record of success in acquiring users through paid advertising channels

- Deep understanding of marketing data analytics, campaign optimization, and reporting

- Expertise in Google Ads, Facebook Ads, and other major ad networks

- Strong analytical skills with proficiency in data visualization tools

- Passion for cricket and the Indian fantasy sports market is a plus

- Proficient with measurement tools like Appsflyer, Google Analytics, Play Store console, firebase, and similar tools

- Understanding of the impact of new changes to user privacy like Google Privacy Sandbox and Apple SKAd

- Experience in working with ad partners and agency partners

- Well-versed with best practices in digital marketing initiatives like SEO/ASO, SEM & Display ads

What we offer

As an 11Wizards employee, you'll be part of a diverse and dynamic team of individuals from all over the world, and enjoy a range of benefits and perks, including:

- Competitive salary and benefits package

- Long-term bonus plan linked to company milestones

- Flexibility to work from the location of your choice

- Flexible schedule that works best for you

- 33 days of holiday each year

- Training and professional development budget

- Physical and mental well-being budget

- Use of high-spec company hardware to support effective remote working

- Travel to team-building events and company retreats

An immediate start is available for the right individual. Please send CVs, a cover letter, salary expectations & visa status (if applicable) to careers@11wizards.com