11Wizards - Manager - Content Marketing

About Us :

More than 90% of fantasy players in India never win big. Our innovative app boosts users' chances of winning prizes with the help of cutting-edge predictive analytics. Additionally, we bring top fantasy apps together into a single platform for the first time, allowing users to explore contests, pick, manage, and monitor their teams - all in one app.

Backed by some of the most successful players in global sports data analytics, we have secured seed investment and tested our prototype. We are looking to launch an exciting new product and scale up our business into the largest and fastest-growing fantasy sports market.

Our Values : At 11Wizards, we believe in creating a culture of belonging and collaboration. We welcome and respect diversity in our interactions with customers, partners, and colleagues. We also believe in innovation and tackling challenges in new ways. We trust data to guide us in the right direction and strive to create fun and rewarding experiences for our customers, partners, and each other within the company.

The Role :

- As a content marketing manager, you will lead the content strategy for the brand "11Wizards" across owned and third-party channels. You will be responsible for growing the brand reach and engagement.

- Lead the development and execution of dynamic content creation strategies for social media platforms, website, app stores, and creative ads

- Craft compelling content based on a deep understanding of target audience personas, utilizing data-driven insights to generate incremental reach

- Collaborate seamlessly with cross-functional teams, including designers, writers, multimedia producers, and agency partners

- Manage and oversee day-to-day social media and SEO/ASO operations with the agency partners

- Devise and implement social media marketing strategies to elevate brand awareness, drive engagement, and boost traffic

- Take charge of content calendars and schedules to ensure punctual delivery with consistent and impactful messaging

- Keep an eye on the Indian fantasy scene & the apps in related categories and digital media channels to draw insights from industry trends, competitors, and relevant conversations

- Foster community engagement by promptly responding to comments and messages on social media platforms

- Conduct thorough analysis and reporting of social media performance metrics to inform future strategies and optimize outcomes

- Stay abreast of the latest trends and best practices in digital & social media marketing, adapting strategies accordingly to maintain a strong brand presence

- Adept at creating nurturing and growing communities with video, audio, and text content

If you're a self-starter excited about being part of a team that is pushing boundaries and driving innovation, this is the perfect opportunity for you. Join us and be a part of building something extraordinary!

Your Skills & Experience:

To be successful in this role, you should have:

- Bachelor's degree in Marketing, Communications, or a related field with a background in content development

- 4 - 6 years of proven experience as a Digital Media content writer or similar role.

- Strong understanding of social media platforms, algorithms, and best practices.

- Excellent written and verbal communication skills - especially in English and Hindi.

- Passion for cricket and other sports would be a plus.

- Creative mindset with the ability to develop and execute engaging content.

- Well-versed with Social media management, listening, and reporting tools

- Experience is collaborating with designers

- Experience in designing and implementing influencer outreach programs

- Ability to work both independently and collaboratively in a team environment.

What we offer:

As an 11Wizards employee, you'll be part of a diverse and dynamic team of individuals from all over the world, and enjoy a range of benefits and perks, including:

- Competitive salary and benefits package

- Long-term bonus plan linked to company milestones

- Flexibility to work from the location of your choice

- Flexible schedule that works best for you

- 33 days holiday each year

- Training and professional development budget

- Physical and mental well-being budget

- Use of high-spec company hardware to support effective remote working

- Travel to team-building events and company retreats