About Zycus :  - With more than 200 solution deployments among Global 1000 clients, we are a large - 600+ and growing - company with a physical presence in virtually every major region of the globe. Recognized as a LEADER in the Gartner MQ 2013, 2015 & 2016 in a market full of consolidations, we are the only company to stand out and emerge as the option to ERP players having a full suite of solutions for the procurement space.  Product Portfolio : 7 Product Lines with 20+ products  Offices : Mumbai India, Pune India, Atlanta US, Chicago US, Princeton US, London UK  Market Size : USD 5 Billion and grows tremendously during economic downturns. Check us out on www.zycus.com.  About the role :  - Zycus marketing team is seeking an experienced App marketing professional to design, implement and lead performance marketing and product strategy for ProcureMeet's mobile app.  The incumbent will be responsible for :  - Lead, establish, implement and measure the effectiveness of app advertising initiatives to drive awareness and adoption for ProcureMeet  - Drive the implementation of new scalable, cost-efficient campaigns and maximize ROI  - Leverage Zycus internal marketing channels as well as external marketing channels such as partners to drive app downloads and overall app user acquisition  - Establish and optimize a variety of app advertising partnerships to drive greater adoption  - Champion fundamental user experience elements of the app to ensure that the right voice and high-quality content are maintained  - Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)  - Collaborate closely with app technical and business teams within Zycus as well as external vendors to manage simultaneous time-sensitive projects  - Proactively share and learn best practices from successful user apps existing today  - Manage internal, agency and other external relationships to run campaigns across a wide array of networks and mediums, reaching maximum current and potential app users  - Stay abreast of new tools, trends, and best practices in app advertising; evangelize them throughout Zycus  - Communicate regularly with senior leadership, internal stakeholders and traffic team colleagues to understand objectives and opportunities  - For overall traffic and user acquisition, the person will be responsible for acquiring quality traffic, converting traffic to users and driving action. Additionally, the person will focus on unblocking marketing initiatives that prevent increased user conversion within these pipelines as well as developing a strong pipeline of users interested in signing up for the ProcureMeet network  Requirements :  - Master's degree in marketing or business. Bachelor's degree with relevant experience will also be considered.  - 5+ years in B2C app user acquisition, B2C traffic generation, managing mobile advertising. direct traffic marketing  - Knowledge of mobile advertising campaigns, networks and the mobile user  - Leveraging the latest technologies such as advanced behavioral targeting, ad re-targeting, real-time bidding (RTB), demand side platforms (DSP), and dynamically generated creative  - Experience of the display advertising eco-system including hands-on experience with mobile ad networks, media buying agencies, GDN, programmatic buying, social media, re-targeting, etc  - Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results  - Must be highly analytical, with a sound grasp of performance optimization strategies. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale  - Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs.  - Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial. Demonstrated ability and willingness to roll up sleeves and execute to get the job done and thinking big at the same time  - Superior verbal and written communications skills with extreme attention-to-detail.  - Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams.  - Experience in the community apps and networks Industry preferred  - Knowledge of social media and user patterns, networking landscape  Benefits :  - Come on board with the fastest growing product company & be a part of dynamic marketing team of Zycus  - Opportunity to lead & establish ProcureMeet App for Zycus

Mumbai

Zycus - Senior Manager - Mobile App Marketing 

Zycus - Senior Manager - Mobile App Marketing  ,Job Description for Zycus - Senior Manager - Mobile App Marketing  in Zycus in  Mumbai for (6-10) years of experience. Apply Now!

Job Description for Zycus - Senior Manager - Mobile App Marketing  in Zycus in  Mumbai for (6-10) years of experience. Apply Now!