About Zivame:  Zivame is the first online lingerie destination in India and the largest today featuring everything that an Indian woman needs: bridal lingerie, plus size lingerie, every day wear, shape wear, leisure wear, nightwear and swimwear for women. Zivame today enjoys a majority of the online market share. This is a very high growth segment with women online shoppers projected to be ~40 million and the potential online opportunity is ~$2.4 Billion by 2016.  Zivame is in the business of demand creation and not just demand fulfilment, which makes this journey exciting. We believe that lingerie in India is an underserved market with pent up demand. Zivame was started with a purpose of building the confidence of a woman through merchandise, technology and service, by understanding her intimately.  Zivame believes they are instrumental in getting Indian women to dress better under and do this by growing a category whose offline representation is underserved because of range and size availability, lack of consultation and social discomfort. Zivame believes that paving a new path is in its fabric and is changing the way women think about lingerie, experience lingerie and themselves. Zivame is changing every woman's behavior.   The private label strategy and growth in less than a year gives Zivame the conviction that this category will outperform by bringing it out of the closet, giving range and choice that the woman had never imagined before. Today the private labels contribute to 40% of the business and Zivame does 5 to 6 times more business than any horizontal in this category.  Based out of Bangalore, Zivame started operations in August 2011 and is well funded and supported by well-known VCs - IDG ventures, Kalaari Capital and Unilazer (Ronnie Screwvala). Zivame takes pride in the 200+ talent from diverse backgrounds and strong pedigree  With the launch of world's first ever mobile bra fitting lounge and more than 1 bra a minute being bought today, Zivame is here to create history  Job Description - Marketing Head  Key Responsibilities:  - Primarily in charge of marketing strategy.  - Build and manage the marketing function   - Act as a key leader in defining the strategy, focus areas, plan and execution of marketing goals.  - Managing Marketing Team and lead Digital (SEO, SEM, Social Media, Email Marketing, Affiliate Marketing, Display Ads, Retargeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities.   - Owns delivery and achievement of the business goals delivered through marketing function.  - Regularly track and monitor customer perception and improve metrics   - Managing the customer journey (customer relationship management) through marketing communication and engagement   - Act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal.   - Develop and execute marketing and promotional calendar to drive traffic, sales, and engage the target customer with the brand.   - Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional marketing programs that tie back to brand strategy and business goals.   - Facilitate integration of marketing, merchandising, product development and other departments as appropriate, to fully develop Big Ideas.   - Ensure thorough usage of analytics and maintain a data-driven approach to marketing.   - Develop, optimize and track annual marketing budget.  People leadership:  - Build, retain and groom a strong team to deliver across functions   - Set goals, define KPIs and ensure team tracks effectively towards goals   Desired background   - Educational background - should be from premier institutes, Engineering +MBA  - 10+ relevant years of work experience, 3-4 years in Marketing and 3-5 years in a premier FMCG, Retail or Ecommerce company.  - Knowledge of Retail, consumer goods industry, online industry  Desired Competencies   - Management experience and a strong leader   - Desire and ability to think like the customer   - Ability to translate strategies into execution plans and take them to completion   - Highly analytical   - Willing to take risks to grow the category in a rapid pace  - Excellent verbal and written communication with interpersonal skills   - Strong understanding of technology and business   - Must be willing to learn nd unlearn  - Ability to connect with people across teams & levels   - Are excited about lingerie  Our Promise to you:  - We will value self-awareness, intellectual honesty, judgment, empathy and positive energy over years of experience  - We are willing to roll up our sleeves and get our hands dirty  - We have no industry baggage and we are willing to try out new ideas  - We are always excited to hear from you

Bangalore

Zivame.com - Head - Marketing 

Zivame.com - Head - Marketing  ,Job Description for Zivame.com - Head - Marketing  in Zivame in  Bangalore for (10-18) years of experience. Apply Now!

Job Description for Zivame.com - Head - Marketing  in Zivame in  Bangalore for (10-18) years of experience. Apply Now!