ZappFresh - Digital/Online Marketing Executive

The role:

Working in a fast paced environment, the Digital Search Executive will be responsible for doing search marketing. The successful candidate will have at least 12 months experience in a similar role, having specialised in SEO and PPC- showing evidence of successful campaigns in either field.

Responsibilities:

Email campaigns - set up, distribute, monitor and analyse B2B and B2C email marketing campaigns for a range of clients across a range of industries

SEO, Weekly and monthly technical SEO reports

Create SEO-optimised copy for a range of platforms in the form of blogs, product descriptions, tweets, articles and reports

PPC campaign management - keyword research, campaign set up, monitoring and reporting : Weekly and Monthly Reports

Conduct on-site and off-site SEO audits and competitor analysis

Carry out SEO outreach and link building

Use Google Analytics to analyse and report on key digital marketing campaigns

Ensure KPIs are met across all digital marketing activity

Liaise with the design agency to create online marketing material

Key Skills/Experience:

Previous experience in a similar role - preferably in a digital agency

Strong copywriting and communication skills

A strong working knowledge of the key concepts of digital marketing and the main channels and techniques - SEO, PPC, Social Media, Affiliate Marketing, Email Marketing

A good working knowledge of the major analytics programs - specifically Google Analytics

Experience of conducting on-site and off-site SEO analysis and setting up and maintaining PPC campaigns

Excellent analytical and reporting skills

Strong team-player

Strong organisation skills

Previous blogging and online copywriting experience preferable

Key words:

Digital Marketing Executive, SEO, PPC online marketing, marketing, content writing, digital copy writing, SEO, PPC, marketing executive

Salary Range: 5-8 LPA