Web Analytics Manager

Duties and Responsibilities

- Work closely with the Digital Marketing Head to build our analytics practice including methodologies, tools and infrastructure

- Manage, prioritize, and respond to ad-hoc requests for web performance analysis from internal stakeholders and web project teams

- Provide regular analytical reporting showing audience and engagement metrics to measure growth against key performance indicators (KPIs) and support ongoing strategic planning

- Oversee the production and distribution of regular, standard reports including report automation and the integration between web analytics data and other data sources, including metrics on social media, mobile apps, ad performance and video content

- Drive insight from data to make suggestions concerning both the site experience and business performance (including mobile and web applications), new feature development, testing, monetization and campaign performance

- Define and create web analytics reports to identify improvements of website structure, content and call-to-actions that increase lead generation. Assist in planning of lead-generation programs, lead-nurturing programs, lead scoring, and customer research programs.

- Ensure the quality of data through regular data reviews and QA of new site content

- Stay current on emerging web measurement tools, strategies and trends

- Work closely with other departments/divisions to implement strategies

Skills & experience includes:

- Strong analytical and logical reasoning skills with 4-8 years of relevant experience

- Experience in interactive marketing, web metrics analysis and/or web consulting

- Demonstrated experience with Google Analytics

- BA or BS preferably in statistics, marketing, communications or related field

- Expert in Excel, strongly proficient in Microsoft Word and PowerPoint

- Strong understanding of online available web analytical tools

- Understanding of SEO, SEM/PPC strategy, social media marketing and campaign practices

- Understanding of online B2B customer acquisition and conversion; experience with enterprise data management projects a plus

- Proven project management skills. Ability to meet deadlines in a fast-paced environment with strong attention to detail.

For more details: visit us @
1) https://www.facebook.com/Zyoin
2) www.zyoin.com