Job Location - Kolkata  Please find below the JD for your kind reference.  Job Description of VP / GM - Marketing Position   Designation : Vice President / GM - Marketing   Reporting Manager : Director / MD  Job Location : Corporate Office, Kolkata  Job Description :  The incumbent will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to following- ..  Strategic Planning :   - Environment Scanning  - Opportunity Mapping to increase market share  - Consumer & Channel Strategy basis existing competitive scenario  - Effective execution of strategic decisions to meet corporate objectives  Category & Brand Management :   - Category wise Market Share delivery  - Enhancement of Brand Equity and Brand Saliency among TGs  - New Brand Launches and Brand Extensions  - Brand Positioning  Innovations & Product Development :   - Market Research/Dip Stick study/FGDs to identify segments  - Product/Brand Innovation to create excitement among TGs  - New Product launches  Product -Pricing/Promotions/Communication Plan/GTM Plan :   - Pricing Strategy and formulation of Pricing Guideline  - Product Profitability  - Online/Offline Promotion/Schemes for Trade & Consumer  - ATL/BTL/Digital/Social Media Plan  - Overall GTM Plan integrating all the sub funtions of marketing and alignment of Sales funtion  Revenue & Budgets :   - Product wise/Category wise/Geography wise revenue planning-AOP and delivery  - Budgeting of each Marketing Cost Head  - Putting in systems and processes to control marketing spends within respective budget.  Public Relations :   - Formulation and adherence of PR Strategy in consonance with overall Brand imagery  - Representing Organization at various Industry/Press Meets  Consumer Survey and Customer Satisfaction Survey- Activities related to consumer survey and Customer Satisfaction Survey

Kolkata

VP/GM - Marketing - FMCG 

VP/GM - Marketing - FMCG  ,Job Description for VP/GM - Marketing - FMCG  in Experis IT ( Manpower Group) in  Kolkata for (15-30) years of experience. Apply Now!

Job Description for VP/GM - Marketing - FMCG  in Experis IT ( Manpower Group) in  Kolkata for (15-30) years of experience. Apply Now!