VP - Brand Marketing - eCommerce - IIM/FMS/MDI/XLRI

Hiring for Vice President - Brand Marketing with leading e-commerce company based in Bangalore with aim of revolutionizing real jewellery and lifestyle scenario in India with a firm focus on craftsmanship, quality and user experience.

Responsibilities and Accountabilities:-

Driving the brand marketing function and overall brand & communication strategy

Developing and implementing marketing programs to deliver the topline sales value and overall gross margin

Providing strategic direction to offline & social media initiatives

Driving repeat sales and customer advocacy

Driving growth in organic traffic via online content marketing

Desired Qualities:-

An in depth understanding of what sells especially for the targeted segment, especially in Indian context

Ability to coordinate and drive

Ability to differentiate the brand from the crowd

Experience in managing and successfully driving multiple projects and teams

Demonstrated analytical skills - Ability to execute online / offline customer experiences

Customer focus

Candidate from tier-1 B-school and expertise in FMCG/CPG/CD or ecommerce domain shall apply

Pushpita Ghosh