Vodafone - Manager - Acquisition Head

Product impact on acquisition

Roll out scheme/promos to ensure achievement of business objectives

Tracking and analyzing competition including tariffs, trade schemes, promotions, advertising and using this data to support decision making.

Looking after the cost of acquisition

Responsible for optimizing mix of pricing, product, promotion channels to achieve revenues.

Ensures Market penetration and increase in market share.

Identifies new markets/products/ service offerings and evaluates commercial viability.

Develops schemes/ products for customers, distribution channels & company's associates for market

Drive acquisition & arrest churn

Keeps update on new products and industry trends

Drive Product Development and tariffing to support market Penetration.

Products to be focused on prepaid

Driver of acquisition numbers

Increase retail penetration/coverage to ensure maximum thru-put from the markets

Budgeting (Creation of Demand Model, Sales Roll Out, etc)

Marketing Planning

Acquisition & Revenue Analysis

New Product Launch

New Town Launch

Logistics / Inventory

Supporting Prepaid Business head in developing and executing a segment wise marketing plan for

a) Prepaid customer acquisition

b) Enhancing Prepaid ARPU. This is to be achieved through-

Planning all forms of communication (ATL- Press, radio, outdoor. BTL-collateral, DM, promos, events) -directed at prospective consumers, corporates, and trade. Briefing advertising & DM manager to develop this communication. Ensuring flawless implementation

Growth in Acquisition and at the same time ensuring quality of Acquisition. Manage Trade Engagement Programmes, Run Contests and Extract Output to Max.