Vodafone - M-paisa - Market Development Lead

m-paisa market development lead will be responsible for creating demand for m-paisa services through direct contact program with the customer / market place. The lead will be responsible for management of developing eco systems, merchant networks consumer promotions. One of the key functions shall be to support the circle team in merchant roll out. The lead will work closely with the enterprise team for developing a vibrant ecosystem of NGOs, MFIs, Salary Accounts etc. MDL will explore other opportunities for fund transfer. This position will work closely with circle marketing, and Finance at both the circle level.

Following points capture the key responsibilities of the individual

- Develop & own circle business plan to drive revenue growth and brand leadership in the circle

- Drive implementation of agreed business plan in marketing and eco system development to meet biz goals for circle

- Develop a strong and efficient customer engagement program to promote trail, adoption and increase usage of the m-paisa platform

- Define parameters and plan for merchant sign ups to create an effective eco system in urban and rural markets

- Joint working with Sales, Retail and Marketing teams for execution of agreed roadmap

- Design and develop cross promotion with telco marketing team

- Single point of contact for all m-paisa agents network development work in the circle inter phasing between circle, corporate and various functions at the circle

- Management of cost, Marketing and other monies to maximize business impact

- Continuous improvement in consumer promotion quality and high level of customer mind share

Manage a team of

- 2 Off Role promoters

- 100 promoters

- Keep the business continuously evolving for new streams of customer and revenue growth