Vodafone - Deputy Manager - Marketing/Data Marketing

Data Marketing (DM-Marketing)

Role : Deputy Manager - Data Usage & Retention

Function : Marketing - Data

Key Purpose of the Job :

The position is assigned the task of managing the prepaid subscriber base. It contributes in development & execution of organization's strategy to achieve its revenue target & subscribers base market share. It plays a crucial role in running day to day data business operations

Key Result Areas :

- Responsible for 4G, 3G & 2G Mobile Internet Pack Sales

- End to End Responsibility of Mobile Internet Data Packs (Configuration, UAT, Sales & MIS)

- Designing Data Plans as per Market Requirement.

- Work along with the sales teams in designing promos to increase data subscriber penetration.

- Ensure compliance to statutory / process norms.

- Responsible for driving penetration of 3G Packs to 3G enabled Handsets

- Design and drive handset bundle offers at circle level.

- Responsible in Increasing Data Usage per with without reducing RPM.

- Drive marketing innovation to support incremental revenue opportunities

- Manage marketing upselling through Chordiant & RA

- Manage Product Performance - proactively track the product performance of various product lines and drive revenue and Data subscriber growth

- Oversee the timely management of product-related legal, tariff, and regulatory issues

- Understand the current industry and market trends; always stay up-to-date on our competitors; stay on top of customers needs & desires

- Ensure that new services are delivered on schedule and with high quality results

- Ensure coordination with Network, CS, Sales and IT teams to establish a consensus of product requirements and timelines for new products, offers & services.

External Relationships :

External Agency Frequency of Interaction : Auto dialer/SMS

Purpose of the Interaction : Promotional auto dialers to subscribers

#LI-KAR

- MBA (Marketing/Finance) with 5-7 years of experience

- Good inter personal skills

- Data analytics, good communication skills

- Familiarity with Microsoft XL/Access, tools and models to segment and mine the prepaid base

- Handle the dynamic business environment, complexity/ nature of job with multiple tariff plans and frequent changes in tariff plans

- Acumen for handling huge volumes of data

To apply for this position, please use the external Vodafone link.