Vodafone - Assistant Manager - Web Analytics - Test & Target

Desired Profile

Core competencies, knowledge and experience:

- 4+ year's experience in digital marketing or analytics

- Test & Target (AB Testing Optimizely Exp)- Mandate

- Exp or Knowledge of provide business insights with exp or knowledge of statistics

- Significant exposure to Adobe Marketing Cloud analytical and optimization tools

- Ad hoc Analysis, Report Builder, Reports & Analytics, Tableau and analytics tools like R, SAS, SPSS etc.

- Excellent communication & presentation skills with track record of engaging with business project leads

- Flexibility and problem solving

- Previous experience in Telecom would be a distinct advantage

Education:

Master Degree

Must have technical / professional qualifications:

- Degree level or equivalent

- In-depth numeric and analytical skills

- Adobe Analytics Digital Analyst

- Reports and Analytics

- Tools knowledge like SiteCatalyst, R, SAS etc.

Role Purpose :

The primary purpose of this role is to deliver analytical / decision services to Vodafone's businesses across the globe. The role works with departments across Vodafone (e.g. Finance, Technology, and Commercial teams), and is a part of the Vodafone Shared Services organization in India.

To conduct detailed analysis and optimization for multiple business stakeholders through the Adobe Marketing Cloud suite of tools and, where appropriate, secondary data sources to enhance insight.

The incumbent works on the assigned projects & it's stakeholder to understand the business challenges faced by them. Using expertise in analytics, the incumbent provide structured and data-backed analytics solutions to create bottom-line impact for the business. The role leverages / re-engineers existing solutions to delivery efficiently. The role also demands an innovation led approach to delivery through the use of evolving analytical techniques / technologies.

Typical Output:

- Leverage previously created data models, insights and analyses from across the Vodafone business to drive positive business outcomes

- Drive efficiencies in how analytical services are delivered, through automation and standardization of analytical delivery

- Analysis and Insights should be the output with recommendation for improving digital properties of Vodafone

- Create Visualization using Tabelau and provide Insights

Vodafone HR