Vodafone - AM - Prepaid Acquisition

Role Brief :

Assists in essential functions like increase in new acquisitions, revenue generation, retaining existing customers, carry out prepaid activities like offering new schemes, adding new product features etc. The job role also requires maintaining continuous interaction with market research agencies, advertisement agencies, vendors, tele-calling agencies, handset vendors, government agencies, suppliers and other consumer organizations to meet various requirements.

Strategic Aspects :

- Coordinates with marketing research agencies and different circles to conduct competitor analysis, understand consumer behavior, test satisfaction with brand, profile customers, test new communication etc.

- Ensures high revenue generation by attracting new customers and retaining the present ones by keeping the churn under control.

- Carries out all prepaid activities like offering new schemes, costing, customer promotions, launching new products & services and modifying the current ones to increase acquisitions.

Operational Aspects :

- Coordinates with RA team to plan new tariffs, new products & services, changes like physical packaging etc.

- Targets specific customer segments like corporate etc. And promotes product features through events, contests, road shows etc.