- Develop a brand platform for the category & each brand, positioning, marcom, packaging, pricing, agency management, media etc directly impacting sales  - Develop purposeful Brand Keys to win preference & build brand equity  - Create large 3600 and ATL communication platforms for each brand in the category   - Lead market research & consumer insights, leading to deep consumer understanding & consequent product development   - Create an innovation pipeline & brand-wise product road map for each team to deliver on the brand promise & reinforce the brand positioning  - New product development with R&D & manufacturing to make offering NextGen; build portfolio & increase SKUs at the targeted price points & margins  - Market planning & monitoring the sales budgets  - Develop brand guidelines, templates & create training content for the sales force  - Deploy brand-wise media plans, budgets & forecast, track brand equity - understand strengths & weaknesses and take corrective action  - Deep business acumen to gain market share by strengthening equity & product offering  - Lead P&L for 3-5 years, closely monitor Portfolio margin, ROI Monitor, Sub-category-wise market share, Brand Equity Metrics, Market Intelligence  - Leader With Personality, Good Interpersonal Skills With Right Attitude, Initiative To Drive Business, Tough Guy Capable Of Pushing People & Convincing Top Management

Mumbai

Vice President - Marketing - FMCG 

Vice President - Marketing - FMCG  ,Job Description for Vice President - Marketing - FMCG  in Future-Tech in  Mumbai for (15-17) years of experience. Apply Now!

Job Description for Vice President - Marketing - FMCG  in Future-Tech in  Mumbai for (15-17) years of experience. Apply Now!