Looking for a suitable candidate for the position of Vice President-Marketing in Kolkata for a leading apparel company.Role of Head-Marketing. Position reports into the CEO.  Qualification: MBA/PGDBM(Marketing) from any of the Top 20 B-Schools in India.  Job Description:  The candidate will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to the following :  Product - Pricing/Promotions/Communication Plan/GTM Plan:  - Pricing Strategy and formulation of Pricing Guideline  - Product Profitability  - Online/Offline Promotion/Schemes for Trade & Consumer  - ATL/BTL/Digital/Social Media Plan  - Overall GTM Plan integrating all the sub-functions of marketing and alignment of Sales function  Public Relations:  - Formulation and adherence of PR Strategy in consonance with overall Brand imagery  - Representing Organization at various Industry/Press Meets  Innovations & Product Development:  - Market Research/Dip Stick study/FGDs to identify segments  - Product/BrandInnovation to create excitement among TGs  - New Product launches  Revenue & Budgets:  - Product wise/Category wise/Geography wise revenue planning-AOP and delivery  - Budgeting of each Marketing Cost Head  - Putting in systems and processes to control marketing spends with in respective budget.  Strategic Planning:  - Environment Scanning  - Opportunity Mapping to increase market share  - Consumer & Channel Strategy basis existing competitive scenario  - Effective execution of strategic decisions to meet corporate objectives  Category & Brand Management:  - Categorywise Market Share delivery  - Enhancement of Brand Equity and Brand Saliency among TGs  - New Brand Launches and Brand Extensions  - Brand Positioning

Kolkata

Vice President - Marketing - Apparel  

Vice President - Marketing - Apparel   ,Job Description for Vice President - Marketing - Apparel   in Chrysalis Consulting HR Pvt. Ltd. in  Kolkata for (14-25) years of experience. Apply Now!

Job Description for Vice President - Marketing - Apparel   in Chrysalis Consulting HR Pvt. Ltd. in  Kolkata for (14-25) years of experience. Apply Now!