Vice President - Brand Development - Digital Entertainment Brand - IIM/XLRI/FMS

Hiring Manager's Speak :

Organisation serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As we increase our scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. As a brand and strategy leader, you will focus on building a premium digital entertainment brand, and drive demand generation via ATL media channels as we rapidly expand and grow our consumer base. The right candidate will share our passion and commitment for delighting our consumers by giving them the power to choose from amongst the best video entertainment has to offer, when they want, where they want

Your key responsibilities :

- Lead the team to drive brand communication, ATL marketing, ATL media planning and PR

- Build the value proposition, its offerings, and help create winning propositions and messaging for GTM

- Define the brand positioning, and design and deploy strategies to strengthen organisation brand and build brand equity.

- Work with external and internal team to create brand strategy, and develop a differentiated, hot and go-to brand

- Lead the marketing mix design and maximize the ROI through market mix modeling and marketing data analytics

- Develop a deep understanding of organisation's target consumer and become his/her advocate across company initiatives

- Collaborates across channels, internal show marketing teams to deliver an effective content marketing plan

- Design, conduct, and analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness

- Work closely with our PR agency to execute the PR strategy in metros and tier 2/3 cities

What to bring :

- MBA from premier B-school in marketing or strategy with 11+ yrs of work experience

- Experience across the FMCG and Digital space in leading the brand positioning and strategy

- Demonstrated experience in building a brand and working on complex projects independently

- Excellent interpersonal skills; outstanding in team work, ability to work successfully with teams across the org

- Detail orientation, execution excellence & entrepreneurial spirit mark