VFC - Marketing Manager - Retail/FMCG

Position:Manager - Marketing

Location of Position : Bangalore

QualificationsPost-graduation: MBA from reputed B schools mandatory

Prior Experience : 3-5 Years of experience in Marketing position in a MNC setup. Candidates from Retail, or
FMCG industries will be preferred .Should have Experience in Events and BTL activation

Role & Responsibilities :

- Handling the complete marketing, visual merchandising and PR activities for the VANS brand

Responsibilities:

- Coordination with APAC team for the Direction and Content for Marketing

- Drive all events – music, skate and lifestyle

- Own the process for digital marketing – soon to be launched social media, website content brief and management, partnered video content

- Seasonal retail marketing - window and in-store visuals, in store promo’s, Customer Marketing, Ecom marketing

- Executes seasonal PR, key stories to the media.

- Outdoor media buying and visual asset management (hoardings, other out of home etc)

- Manages advertisement in select print media

- Seeding influencers, including music/fashion/lifestyle icons

- Coordinates consumer research and insight collation.

- Sets up the environment Vans sell-in sessions (roadshows) 4x a year

- Handling of PR agency, Print Media agency and any other agency which comes on board later

Key Result Areas :

- Timely and effective execution of Marketing in stores as well as in Digital media

- Activity ROI, media costs saving, budget compliance with investments optimized for maximum returns

- Retail footfall, conversions, incremental sales through various marketing programs

- Brand salience, brand equity scores as per targets