Velvetcase.com - Social Media Marketing Manager

Role & Key Responsibilities:

In one line, OWN the Social Media Marketing mandate for the company

- Plan, execute, monitor and optimize online marketing campaigns across product categories

- Track and report competitor marketing activities as well as price positions on a weekly basis

- Be responsible for achieving leads and traffic targets across various online vehicles such as Facebook, Emailers, & Affiliates.

- Achieve ROI targets and drive ongoing improvement for the same through rigorous testing and optimization.

- Ongoing analytics for Landing page optimization and testing to improve conversion of online campaigns on Search, Display, eDMs etc.

- Ongoing reporting on relevant metrics and status of action items.

- Manage weekly and monthly marketing budgets

Desired Skills and Experience:

- Sound knowledge of social media marketing concepts across platforms - Facebook, Pinterest, Instagram, Twitter and analytics tools such as Google Analytics

- 2 to 4 years of hands-on experience with Facebook Advertising and Google Analytics

- Take strong ownership for assigned tasks and independently take them to closure.

- Meticulous planning and execution with attention to detail.

- A love for numbers and data. Strong Microsoft Excel skills required.

- High speed of execution and quick but collaborative decision making.

- Self-driven, ability to plan and execute in ambiguous / limited data availability situations

- Interested in the jewellery category. Should have an aesthetic eye for good creative and design

Qualifications/Experience:

- 2 to 4 years experience in online marketing, preferably with an eCommerce / online company

- Excellent communication skills. We love grammar nazis.

- MBA from a good institute (preferred)

- Knowledge and experience of the Google Ad platform is a plus