VECV - Manager - Marketing - Light & Medium Duty Trucks

Role: LMD Product Marketing Manager

Designation: Deputy Manager/ Manager

Location: Corporate Office, Gurgaon

Academic Qualifications: BE/ B. Tech (Full time) + MBA

Experience Profile: Minimum 06 years of relevant experience

Reporting to: LMD Marketing Head

Role Description

Product Planning & Product launches:

- Represent marketing in new product CFT/ Project teams- VE1100

- Give marketing input related to customer voice/customer need, competition products/ strategy.

- Carry out product clinics to analyze customer / market requirements for effective product planning

- Develop a strategic focus through business case of new products.

- Monitor competition strategy/future plans/market intelligence.

CVP & sales Promotion:

- Convert the CVP established by PPL into sales aid/OPECO.

- Develop appropriate marketing initiatives for existing and new products for supporting the field team

- Demo, caravans, meets, exhibitions, market mapping, market expansion, usage segments etc.

- Development and updating of all promotional material, including sales aids, brochures, posters and other POP

- Design & prepare sales support model wise schemes With Head-Sales

- All kind of sales kits, OPECO, product positioning-Training of DSE & ETB Sales team.

- Organize advertisement in print/electronic/outdoor media

Market Research :

- Co-ordinate & Roll out market surveys, customer feedback surveys. Analyses and presents the survey reports

- Interact with the customers, do benchmark comparisons, understand the usage pattern; operating parameters and other aspects that would help in better understanding of transport operation and identifying new product feature, specifications or a new product variant to meet the customer need better.

- MR for identification of opportunities for new products in the market

Others :

- Coordinate with SPL & PMG for all day to day operational requirement of field team like- FERT codes; non-standard formats; production planning of specific product etc.

Competencies Required :

- Good analytical skills

- Effective communication skills

- Team player

- Working knowledge of market research techniques

- Proficiency with MS excel and other MS office tools