VAV Life Sciences - Brand Manager

Job Description :

Brand Management :

- Develop and implement Short term and long term strategy for the Brand

- Maintain & control advertising and promotion budgets.

- Agency Interaction liaison with creative, media and digital agency on a regular basis to move the brand in the designated direction.

- Identify, develop, innovative and timely execute cost effective communication at the ATL and BTL

- Manage Creative, Media release & PR articles and meet creative requirements for the brand

- Strong understanding of the digital marketing and social media management and monitoring

- Preference will be given to candidate with strong understanding of online marketing channels/ marketing communications programs- user demand/ acquisition, SEO/SEM, PPC campaigns, Social Media campaigns etc.

- Develop and manage Content marketing strategy

- New Product Development complete ownership of NPD process, from conceptualization to launch and further taking the category forward.

- Competitive Intelligence & Analysis - Gather and analyze customer insight

- Sales and retail channel management

Key Skills :

- Understanding/Appreciation of marketing such as customer segmentation, brand and product management, brand communication, promotions, market research, etc.

- Ability to handle multiple, concurrent projects and initiatives

- Outstanding verbal and written communication skills

- Self-starter and learn new skills quickly on the job

- Driven, team player that is motivated to take responsibility and ensure successful outcomes across activities.

Education : Graduate in any branch of Science with MBA Marketing.

Digital Marketing knowledge preferred.